This series of branded animated icons is designed around iconic art tools, symbolizing the creative spirit of Greater Public Studio (GPS).
I used different colors from the brand’s palette (green, orange, pink, and blue) to create engaging visuals while maintaining consistency and variety.
The animations adopt a sketchy, stop-motion style to reflect the crafty, experimental, and creative spirit of GPS.
Each character embodies a unique personality, representing the friendly, diverse, and lively environment at GPS.
