As the marketing director for the South Florida All Stars Dance Club, I managed the club's Instagram account and created all digital and physical marketing materials.
Because the Spring showcase is the most significant event by the All Stars, I created a cohesive visual look for the Spring 2024 semester marketing materials including the showcase program booklet, flyers, and Instagram posts.
I developed a temporary brand marketing system consisting of different typefaces, a separate color palette from the USF brand, and additional illustration.
The illustrations highlight the fluid form of dancers to communicate the core value of the All Stars, which are diversity, flexibility and experimentation.
