This is the brand package and social media materials I created for a cat furniture start-up project. The brand's goal is to integrate and maximize both the multi-functionality and versatility of the cat furniture pieces.
Inspired by the production process, the logo animation is a simplified visualization of the thoughts behind the products, which focus on the forms and functionality of every pieces.
The pattern is constructed from important segments of the logo to still communicate the brand's products being related to cats.
To imitate the kinetic behaviors of cats, the layout of these Instagram carousels are clean and simple but still display and sense of dynamic movements.
Though having different content, the reels convey the same mood and tightly follow the brand message.
I utilize negative space and the chromatic interaction between the images to organize the Instagram grid layout to reflect the brand atmosphere and the stylistic direction.
