This is a part of my extension for the board game Villainous. The conceptualization of the character is based on the tale of "Tấm Cám", a famous Vietnamese fairy tale. I created the illustrations inspired by the style of "Hàng Trống" paintings, a type of Vietnamese traditional painting genre that originates from Hang Non and Hang Trong villages in old Hanoi.
Villain's board
Front packaging
Card back